Co-Founder | Data Strategy & Product Consultant

I’m driven by a deep curiosity about people—how they think, feel, and interact with the world around them. With a background in psychology and research, and over a decade of experience in data analytics, I bridge the gap between human insight and business intelligence. This fusion allows me to explore products through both customer behavior and direct feedback, revealing opportunities that might otherwise go unnoticed.

I believe that meaningful growth starts with self-knowledge. For businesses, that means understanding your users, your data, and your impact.

My approach to data is flexible and strategic. I design research that fits the project, not the other way around. That might include:

Building surveys to capture user sentiment or validate opportunities,

Creating bespoke frameworks for data implementation to ensure useful data collection and governance

Designing KPIs and data definitions to ensure teams are aligned on what matters,

Designing databases to support scalable, reliable metrics,

And developing dashboards that not only report on performance—but make insights clear and actionable.

I use statistical analysis and data science techniques to extract meaningful patterns, and storytelling to make those patterns resonate with decision-makers.

Whether you're looking to validate a product direction, understand your audience more deeply, or bring clarity to your data ecosystem - I can get you there.

Co-Founder | Business Growth & Operations Strategist

I'm passionate about helping founders turn ambitious ideas into businesses that are built to grow.

With a background in product strategy, operations, and business transformation, I've spent my career helping organizations navigate complexity, streamline systems, and create sustainable paths forward. From launching new products and managing large-scale initiatives to designing customer experiences and building operational foundations, I thrive on bringing clarity to chaos and turning ideas into action.

Today, I work with startups and growing businesses to build the structures behind long-term success. Whether it's refining a business model, developing pricing strategies, improving operations, creating growth plans, or strengthening the customer experience, I focus on practical solutions that create momentum and measurable results.

When I'm not working with clients, you'll usually find me chasing after my two toddlers on our rural Albertan acreage. I love cooking from scratch, building things with my hands, and finding more efficient ways to do almost everything.

At my core, I'm a builder, whether that's businesses, systems, or the occasional loaf of sourdough.