Co-Founder | Data Strategy & Product Consultant

I’m driven by a deep curiosity about people—how they think, feel, and interact with the world around them. With a background in psychology and research, and over a decade of experience in data analytics, I bridge the gap between human insight and business intelligence. This fusion allows me to explore products through both customer behavior and direct feedback, revealing opportunities that might otherwise go unnoticed.

I believe that meaningful growth starts with self-knowledge. For businesses, that means understanding your users, your data, and your impact.

My approach to data is flexible and strategic. I design research that fits the project, not the other way around. That might include:

Building surveys to capture user sentiment or validate opportunities,

Creating bespoke frameworks for data implementation to ensure useful data collection and governance

Designing KPIs and data definitions to ensure teams are aligned on what matters,

Designing databases to support scalable, reliable metrics,

And developing dashboards that not only report on performance—but make insights clear and actionable.

I use statistical analysis and data science techniques to extract meaningful patterns, and storytelling to make those patterns resonate with decision-makers.

Whether you're looking to validate a product direction, understand your audience more deeply, or bring clarity to your data ecosystem - I can get you there.

Co-Founder | Product & Operational Efficiency Consultant

I’m a product strategist and operational problem-solver who thrives on bringing clarity to chaos. With several years of experience in Product Management—spanning SaaS, integrations, and system overhauls—I specialize in helping teams streamline how they work, scale what works, and ditch what doesn’t.

From launching platforms and managing cross-functional teams to cleaning up messy back-ends and misaligned processes, I’ve seen firsthand how the right systems can unlock growth—and how the wrong ones can hold teams back.

When I’m not untangling tech stacks or optimizing workflows, I’m usually chasing around my two toddlers or juggling farm life with sheep, pigs, chickens, and one very bossy goose. I love cooking from scratch and building things with my hands (which sometimes means bread... and sometimes means business systems).

Let’s just say my life runs on efficiency—and I’ve got the strategies to prove it.