Insight to Impact

For product-led teams looking to validate direction, diagnose what’s stalling growth, or turn user behavior into strategy.

When things slow down, it’s often hard to tell whether the issue is in the product, the process, or the data. Insight to Impact helps your team uncover what’s working, what’s not, and where the biggest opportunities lie. Through a mix of qualitative research, data audits, and workflow mapping, we translate insight into clear, strategic recommendations — so you know exactly where to focus next.

  • Discovery Phase

    Leadership Alignment Interviews
    1:1 or small-group conversations with key stakeholders to understand goals, surface current bottlenecks, and define the central research question or decision at hand.

    Core Team Interviews
    4–6 interviews with those closest to the work to uncover how internal systems function today, what users are doing (or not doing), and where processes or data flows break down.

    Research Alignment Session
    Collaborative session to define what success looks like, align on research focus areas, and agree on criteria for decision-making.

  • Strategy & Proposal Phase

    Operational Blueprint
    A visual and written map of your current internal workflows — identifying pain points, blockers, and decision loops.

    Initial Research Proposal
    A high-level overview of the recommended research approach, methods, and scope.

    Current User Journey Overview
    A documented snapshot of the existing user experience — highlighting friction points, gaps, and opportunity areas.

    Final Research Plan
    A fully scoped, ready-to-execute plan including methods, timelines, and expected outcomes.

    User Journey Flow Recommendations
    Refined user journey diagrams or summaries based on research insights — offering clear direction on where to optimize product experience or behavior flow.

    Operational Efficiency Recommendations
    Targeted recommendations to streamline workflows, align delivery practices, or adjust supporting systems based on what the research surfaced.

  • Communication & Handoff Phase

    Revised Recommendation Report
    Incorporates feedback from stakeholders to refine both the research and operational direction.

    Research & Ops Documentation
    Clean, shareable documentation you can use for onboarding, team alignment, or internal education.

    Training & Onboarding Support
    Live working session to walk through findings, answer questions, and ensure clarity across teams. Optional follow-up support available as needed.